The application of TUNED: a win-win operation

Using the guidelines set down in TUNED’s BRIEF when developing a project has positive effects on the activities and experiences users can enjoy inside the spaces accommodating them. TUNED creates the ideal conditions for fully exploiting USERS’ potential. In this context, the CLIENT also enjoys real benefits in terms of the management and enhancement of both processes and properties.

UsersAttention, concentration motivation, relationships CustomersImprove learningand parents’ trust UsersMotivation, reduces stress Team building CustomersIncreased productivity UsersPositive ageing,User-staff relations,user-user relations CustomersCosts reduction andincreased competitiveness UsersTrust and satisfaction Customers Increase in sales UsersStrengthens and speedsup trauma orillness recovery CustomersReduces costs andimproves service UsersAvailability, Relationshipsbetween travellers,Frequency of use CustomersIncrease in revenue UsersEnergy Recovery,Psycho-physical Balance CustomersIncrease in valueand efficiency

Scientific foundations

Discoveries in the field of the neurosciences have provided a vast array of knowledge about the relationship between our body-brain system and the space in which we live. Knowing all about this transforms our approach to designing the places in which we spend 90% of our lives. Finding out that cerebral structures are activated the same way when we see, perform or remember an action has taught us that the resulting emotions and feelings are fused with the meanings of the sensory-motor metaphor.
The story of the ties between forms and feelings has been studied by several great humanists and scientists.

The story of the ties between forms and feelings has been studied by several great humanists and scientists.

Experience and feeling


The target of the brief is a background feeling to be “transferred” into the architectural design.

Underlying feelings colour our lives, because they allow emotions to be raised to the level of awareness.

For example:

A system of sensory-motor metaphors: a hospital.

function 1

operating unit

function 2


function 3


metaphor 1

getting up again

metaphor 2

lying down

metaphor 3


Davide Ruzzon

RTuned Scientific Responsible, Architect, graduated from IUAV in Venice. Scientific Responsible of the NAAD Master ‘Neuroscience Applied to Architectural Design’ at the IUAV University of Venice. Editor with Vittorio Gallese of the ‘ROOMS’ International Research on the study of the perception of the interior space of schools, hospitals, public halls and airports. Director with Sarah Robinson and Alessandro Gattara of the new architecture magazine Intertwining for Mimesis International. Author with Vittorio Gallese of Tuned Architecture for 2016 Overview Publisher Padova and of The architecture of differences for TArch Edizioni 2013 Padua. He has written and edited collections of essays, coordinated the editorial board of the magazine Anfione e Zeto and organized seminars and conferences. He has carried out public and private construction projects and participated in International Competitions.